Ermilia, LLC is a publishing house in Midland, Texas owned by coauthors Ermisenda Alvarez and Eliabeth Hawthorne. “We’ve participated in blog tours before where authors used incentive cards as prizes, but we didn’t want to copy everyone else. We built our brand around being unique and creative, so we wanted our prize to match,” Eliabeth told Incentive CardLab. Instead of restricting their bloggers to Amazon or Barnes & Noble cards, they turned their blog tour banner into an Incentive Card by uploading their own graphic to the face of a Visa® Incentive Card.
Rather than thanking bloggers for their participation with a retail gift card or generic Incentive Card, Ermilia, LLC was able to tie their promotional materials into the incentive.
“The bloggers thought it was neat to get custom incentive cards, and we got to keep our brand in the forefront of their memory. The incentive card was mailed to their recipients in a custom greeting card, adding a personal touch to what could have been an impersonal 'thank you.' "
Visa Incentive Card is issued by The Bancorp Bank pursuant to a license from Visa U.S.A. Inc. and may be used wherever Visa debit cards are accepted. The Bancorp Bank; Member FDIC.